November 22, 2016 [originally published in Spring 2011] — Conceptual art ideas are pervasive in John Baldessari’s art, from his videos, to his photographs, to his hybrid photo-painted works. Presented by the Los Angeles County Museum of Art and the Tate Modern in London, and following on from the Hirshhorn Museum’s “2007 Ways of Seeing” show, “Pure Beauty” puts another feather in John Baldessari’s cap as a West Coast progenitor of all that conceptual art was, is, or can be. His blending of photography, performance, video, and painting treads the edgy border between visual and textual with a natural affinity.